Users will soon have a new feature that allows them to reduce the amount of AI-made content appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global release. This development aligns with a increase in AI content, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people like content made with AI tools, including AI artwork to science explainers, and we intend to give people the power to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its network labeled as made with AI. Overall, more than 100 mn media items are added to the app every day, making AI content a limited portion of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they watch by using the content preference option in the platform and choosing “AI-generated content”. Further subjects that are already be modified under the tool encompass politics, fashion, cosmetics, and dance.
Platform Guidelines
Its policies require users to tag convincing AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the platform will now attach an AI-generated label to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a $2m AI literacy fund for experts and institutions to create informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, during debate over intentions to make redundant a large number of content moderators in Britain. It is set to cut hundreds of positions in its user protection department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”
